Nathaniel Hedges
Nathaniel Hedges
San Francisco, CA, USA / October 2018 / Dreamforce is Salesforce.com’s annual flagship marketing activity. Amongst the awesome team at George P. Johnson SF I developed over 24 unique experiential vignettes for attendees to connect with Salesforce.com, brand partners and ultimately each other.
Role: Creative Director
Client: Salesforce.com Agency: George P. Johnson
Executive Creative Director: Jorge Narvaez-Arango
Dreamforce is four high-energy days of learning, innovation, fun, giving back, and creating equality for all.
Salesforce.com looks to George P. Johnson as the world’s top event and experiential marketing agency to make Dreamforce happen.
Marc Benioff CEO SalesForce.com
… enjoying his Metallica moment.
With over 170k registered attendees and 10M online viewers, Dreamforce is noted as the gold standard for immersive brand festivals and commitment to environmental stewardship.
In a span of four days attendees experience immersive, gamified, personalized journeys that result in consistent year-over-year pipeline growth for Salesforce.com.
As attention is split further and further, powerful, effective marketing relies upon a brand’s ability to form relationships with their consumers.
Immersive, gamified, personalized journeys fortify brand connections
Dreamforce employs tailored content specific to every industry, role, and company size.
Attendees get up close and personal with Retail & Consumer Goods demos to learn how to personalize shopper marketing, deliver any channel service, optimize retail execution, and transform B2B commerce.
The Dreamforce Campground is a 40,000 square feet experience in the middle of the Customer Success Expo.
Campground is a one-stop-shop to learn about top industries, customers, and the entire Customer Success Platform.
Booths and activations feature industry leaders, experts, customers, and product marketers.