Nathaniel Hedges
Nathaniel Hedges
Nov 2021 / San Francisco, CA / citizenM presented the opportunity to enliven a storefront sitting prominently on the ground floor of a vibrant hotel announcing its grand opening.
I provided concept development and technical consultation, enabling a dynamic facade capable of communicating brand energy and engaging storytelling.
The result was an impactful frontage running 4K graphics visible in the day or night which dazzled passersby and added vibrancy to the grand-opening.
Role: Producer
Client: citizenM Studio: Digital Ambiance, Kessels Kramer
Artists: Derrick Freske, Daniel Clayton
Interactivity capabilities demo
Inspiration for interaction demo
Twin Barco 25k lumen projectors synchronized via Touch Designer
3M two-way projection film + Barco array